AT RADIO FLYER, CUSTOMER ENGAGEMENT IS NOT SOMETHING TO TOY WITH
Iconic Company Focuses on Staying Connected with Customers
Radio Flyer. It’s a household name in the United States that conjures up nostalgic memories for generations of Americans. Founded in 1917 by Italian immigrant Antonio Pasin, the company is still family-owned and privately held, with 100 employees worldwide. How does the “David” of the toy industry compete with the “Goliath” toy company giants and thrive for 99 years? Senior Director of Radio Flyer IT Tom Cesario attributes the feat to constant innovation and a focus on customer relations.
“We thrive by listening to consumer feedback and investing in research so we can offer innovative products,” Cesario explains. "Another important component of our success is customer service. The Radio Flyer brand is bigger than the actual company, so customers have come to expect nothing short of phenomenal service.”
A key part of the strong Radio Flyer service experience is effective consumer call handling. Radio Flyer’s Avaya IP Office Platform allows the company to reliably and cost effectively deliver the excellent customer service that has been an important part of its reputation for 99 years.
"Consumer call handling is paramount for our brand.
The Avaya IP Office Platform has helped us take it to the next level."